Credits:
Agency: VCCP
Client: Lundbeck
Design: Alessandra Boeri
Animation: Alessandra Boeri, Garth Vickers
Sound: Craig Smith
Produced at Scorch London
The agency VCCP challenged us with a very unique brief for bipolar disorder. Given the sensitivity of the subject matter in hand, we decided to pursue a hand-drawn style in combination with digital 2D and 3D animation. The beautifully rendered style conveys through the lead characters physical interaction with her environment how the disorder makes her feel: like the weight of the world is on her shoulders. This results in pavements cracking as she walks and the landscape itself buckling under the ‘weight’ that the disorder places upon her everyday existence.
Client: Lundbeck
Design: Alessandra Boeri
Animation: Alessandra Boeri, Garth Vickers
Sound: Craig Smith
Produced at Scorch London
The agency VCCP challenged us with a very unique brief for bipolar disorder. Given the sensitivity of the subject matter in hand, we decided to pursue a hand-drawn style in combination with digital 2D and 3D animation. The beautifully rendered style conveys through the lead characters physical interaction with her environment how the disorder makes her feel: like the weight of the world is on her shoulders. This results in pavements cracking as she walks and the landscape itself buckling under the ‘weight’ that the disorder places upon her everyday existence.
