La Esquinita
La Esquinita is a fictional Mexican street-food brand designed to demonstrate my skills and passion in branding, identity design, and menu development. The concept was to create a welcoming taquería that celebrates homemade flavors, family roots, and the bright energy of a neighborhood corner spot.
Concept & Strategy
The goal was to capture the warmth and vibrancy of traditional Mexican street food while making the brand approachable and modern for a digital audience. I started by exploring themes of community, heritage, and bold flavor, which shaped the visual direction and tone of the identity.
Logo & Visual Identity
The logo was designed to feel both handcrafted and adaptable — combining playful typography with strong geometric shapes. The color palette draws from the richness of Mexican art and culture with bold bright pinks, yellows and turquoise.
